The NZ Fishing, Hunting & 4x4 Expo isn’t your typical city trade show – it’s an event with small-town personality, big outdoor passion, and a regional feel you won’t find anywhere else. Each expo celebrates the local community, while bringing together outdoor brands, gear makers, and enthusiasts in a way that feels authentic, hands-on, and proudly Kiwi.
As Chris Woodhams from Boating New Zealand put it:
“Rotorua’s NZ Fishing, Hunting & 4X4 Expo brings together boatbuilders, gear makers, and outdoor enthusiasts in a hands-on celebration of Kiwi tradition. From locally built aluminium boats to inventive fishing gadgets, the show captures the heart of provincial New Zealand and the pride of a community that lives for the outdoors.”
IIn 2025, over 90% of exhibitor sites were booked out six months before the event. And now, due to growing demand, the Expo is going national in 2026 – expanding from Rotorua to also include Nelson and Palmerston North. With more regions on board, demand for sites will be higher than ever. Booking early not only secures your place but also gives you the best chance of locking in your preferred site location.
EXHIBIT AT THE NZ FISHING HUNTING & 4X4 EXPO
WHY EXHIBIT?
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Hyper-Targeted Audience:
Connect with over 10,000 passionate outdoor enthusiasts face to face, and let them engage with your brand!
Targeted Social Media Campaigns:
Leverage our extensive social media outreach - over 2.2million reach across social media platforms.
Exclusive Social Media Promotion:
A dedicated one-week social media and EDM campaign featuring a giveaway from your brand FREE.
Comprehensive Marketing Inclusion:
Be part of our targeted social media and EDM campaigns reaching thousands of subscribers and followers.
Best value attendee fee in NZ, and free for under 16s really helps boost attendee numbers. It’s an event you won't want to miss.
Reach out to Craig today to learn more, request an exhibitor prospectus, or register your interest.
Don’t miss your chance to be part of the next NZ Fishing, Hunting, and 4x4 Expo – it’s going to be another epic one!
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We create national marketing campaigns across Meta, TikTok, print publications, and electronic billboards to attract your target market.
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Promote your product or service directly to your customers. Our expo provides a unique opportunity for customers to interact, feel, and experience their desired product unlike any other marketing platform. They can ask questions and make purchases instantly. This event enables visitors to compare similar offerings, giving your product the spotlight it deserves. Don't miss the chance to make your product stand out!
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Discover new business opportunities at expos! Network with industry leaders, showcase your offerings, and generate leads. Expand your brand visibility and stay ahead of trends. Join us at the next expo and unlock growth for your business!
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“This was our first time at this show, and we will be back, advertising was great leading up to the show. We feel this show exceeded our Expectations” - Momentum Tyres
"Wow a fresh new organizer/company with great ideas great communication, well run event with something for everyone. Happy faces adorn the arena, that's public and exhibitor's. It's great to have someone that is interested in people and their experiences other than just profit! PS: Lunch provided each day! holy shit! Awesome! Bloody Well Done Craig and Team We will be part of any show you put on!"
“If you are thinking about exhibiting at the 2026 NZ Fishing Hunting & 4x4 Expo - do it. We were there, and honestly, it was one of the best-run events we’ve been part of. Everything just flowed—set-up was smooth, the crew were welcoming, and the whole vibe felt great.” - Kaiwhakangau
“The success of the Bay's first Hunting, Fishing, and 4x4 Expo was truly remarkable. With a diverse array of exhibitors and enthusiastic support from the organizers, the event exceeded all expectations. Every need and request was promptly addressed, ensuring a seamless experience for all attendees. The turnout was simply phenomenal for a debut event, setting the stage for an even more extraordinary second year. Anticipation is high, and we can't wait to see how this year's expo surpasses the last. Get ready for an even bigger and better experience filled with excitement, adventure, and endless opportunities to explore the great outdoors.” - Altitude Off Road
"In this tough economic climate, we were skeptical about how the show would pan out for us being a want product not a need product. The Friday night showed promising signs of what was about to come. Saturday was huge for us, with showcasing Yamaha and Stabicraft brands. Oceansports service team and repower infomation also proved valuable. look forward to next year see you there". - Ocean Sports Marine
"Great organisation, awesome event with good mix of customers willing to spend money. Turnover on the Saturday equaled our best day at Fieldays!"
"The 2024 New Zealand Fishing, Hunting and 4 x 4 expo was a great event and managed extremely well. We are impressed with all the small steps made to accommodate our needs and nothing was a problem for Craig and his team. The advertising efforts made were reflected with higher numbers than we expected which was great, and the venue was set up well and everything flowed nicely. A well-run event and we will be back". - Extreme Boats
"A great show. We will be back 2025. Hunting brands who weren't there have missed out on great exposure in a great location at the perfect time of the year that fills the gap between other events".
"Thoroughly enjoyed our time at the Expo. The amount of people coming through the gates made our investment worthwhile and we are looking forward to coming back again. It was well organised and well advertised."
"Our first time at this show, excellently presented show, staff were more than helpful and so friendly. Set up and pack out was so easy. looking forward to being part of this great show in 2025"
"It was great to support this fantastic team and a well run event. Lots of local support and people travelled from a long way. Thankyou Team"
"Great opportunity for us to engage with anglers, hunters and outdoor enthusiast on what Fish & Game do, what access is opened up with your licence to fish for trout or hunt gamebirds and what environmental benefits flow on from the work that we do to manage, maintain and enhance the habitat and species." - Eastern Fish and Game
"Wow what a fantastic expo , we have had a stand at several different expos over the last 5 years and this had to have been the best feel and crowd numbers that we have seen. Awesome crew to deal with, great vibe and a fun time despite being so busy. We will be back in 2025"
"The NZ Fishing Hunting & 4x4 Expo 2024 exceeded our expectations, Craig, Karrie-Ann and Team were excellent to deal with before, during and after the expo. Their communication with exhibitors and customers was exceptional and they ran a good show. Image Boats look forward to attending again next year!" - Image Boats
OUR AUDIENCE
For the NZ Fishing, Hunting, and 4x4 Expo, we actively engage with a diverse and passionate audience using a mix of digital and traditional platforms. Through TikTok, Facebook, and Instagram (Meta), we run targeted campaigns designed to spark conversation and excitement among outdoor lovers. These platforms allow us to connect with our followers through engaging content, including sponsored monthly giveaways year-round and weekly giveaways 12 weeks leading up to the expo, showcasing our exhibitors, and cross-platform promotions that amplify our reach.
In addition to our digital presence, we keep our audience informed and excited through e-newsletters, which provide the latest updates, exclusive offers, and insights into the expo. To reach local communities and beyond, we utilise radio, billboards, print advertisements and letterbox drops, ensuring the expo stays top of mind as the event date approaches.
This multi-channel approach allows us to create continuous buzz, drive attendance, and provide value for our exhibitors by connecting them with a highly engaged audience. The infographics and data below demonstrate the success of our strategy, highlighting the growing reach, engagement, and enthusiasm for the expo across all platforms.
CLICK THE BUTTON BELOW TO ENQUIRE ABOUT EXHIBITING
Complete this quick form to let us know a bit about your brand and we’ll get in touch with you with more information and an exhibitor prospectus shortly.